Wednesday 20 June 2012

Use of colours in a public space


Here is a copy the paper version of this story. Traders on this East End high street are really happy with the make-over for the Olympics (with one exception). The on-line report has no 'before' images.


Apart from the obvious brightening up and doing away with the awful mix of cheap signage, some really interesting colour blends have been used. On the top floors of the above image complementary colours have been used with the shop branding below them.

Ladbrokes branding of Red is paired with its opposite of Green. For the others, they have been matched with adjacent colours on the wheel. Blue with yellow makes a similar pair, as do red and yellow, as do blue and green.


On this part of the high street a different approach has been taken. Black matched with grey, dark brown paired with light brown, mustard with brown.

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